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AdvanceLaw and other emerging firms are helping common counsel move beyond cost and brand as proxies for high quality by way of what Firoz Dattu, AdvanceLaw’s founder, calls the Yelpification of law.” His organization vets firms and independent practitioners for high quality, efficiency, and client service and shares overall performance info with its membership of 90 general counsel from key worldwide businesses, like Google, Panasonic, Nike, and eBay.
But in 2001 Enron, an power-trading firm, went bust and took its auditor, Arthur Andersen, down with it. In response, America’s Congress passed the Sarbanes-Oxley corporate-governance reform, which banned firms from doing systems consulting for firms they audited.